The Incase product design team is unrivaled in their attention to detail. The concept behind this spot was to create a technical product video that showcased the collection as a family, down to their smallest details.
The result was a blistering fast video spot driven by a unique sound scape, and accented with stylized flairs of light
Dino's first sketches formed our creative approach
We put the RED camera to the test and captured RAW 5k images that were not only used for motion, but were also implemented in the print campaign by BASIC Agency