THE DREAM FACTORY
The Fender Custom Shop has been called nirvana for guitar lovers. This year marks the 30th anniversary of the legendary shop that's built guitars for music legends like Eric Clapton, Johnny Cash, Merle Haggard, The Rolling Stones, Jimmy Page, Bob Dylan, and others.
From its inception as a "wild experiment" to its current world famous status, the Fender Custom Shop’s story is traced in this short documentary using never-before-seen archival imagery and conversations with the eight original master builders.
Special thanks to Fender and all the master builders, past and present, for inviting us into this amazing shop.
Director of Photography
David Warshauer, Max Ritter, Mark Bame
Ryan Zarate, Corey Sorensen
Dan Hart (Shindig)