Kid Cudi has always been fascinated by outer space. The design of his Capsule Collection for New Era reflected his own sketches, lyrics, and elements of the galaxy we call home. Our mission was to bring all of these elements to life in a unique way.


We committed to a highly stylized look in-camera. We then added layers of archival space footage and low-fi motion elements, along with Cudi’s original artwork.

“Every element on these pieces is personal. It’s a part of me, ann extension of what I’m all about”

- Kid Cudi