The Ultimate Driving Machine goes electric with Peter Facinelli and Rob DeFranco behind the wheel of the totally electric powered BMW i3


While driving south on the PCH from San Francisco to Big Sur, the duo encounter towering redwood forests and secluded beaches. Along the way they meet with entrepreneurs and artisans whose businesses are making a positive environmental impact.

Capturing this experience required mobility and high-quality imagery.  We used an array of tools, including 4k POVs for interiors and running footage, DSLRs while dangling from zip-lines, and a RED camera for running footage and environmental shots.

September weather in Big Sur is unparalleled and provided a perfect backdrop