MiSSION ELECTRIC

The Fender Custom Shop has been called nirvana for guitar lovers. This year marks the 30th anniversary of the legendary shop that's built guitars for the likes of Eric Clapton, Johnny Cash, Merle Haggard, The Stones, Jimmy Page, Bob Dylan and more.

From its inception as a "wild experiment" to current world famous status, this short documentary traces the story using never before seen archival imagery and conversations with the eight original master builders.

Special thanks to Fender and all the master builders, past and present, for inviting us into this amazing shop.

 

Credits

Client
BMW / GQ

Director
Ross Haines

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Creative Director
Liz Kahn

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