THE DREAM FACTORY

The Fender Custom Shop has been called nirvana for guitar lovers. This year marks the 30th anniversary of the legendary shop that's built guitars for music legends like Eric Clapton, Johnny Cash, Merle Haggard, The Rolling Stones, Jimmy Page, Bob Dylan, and others.


From its inception as a "wild experiment" to its current world famous status, the Fender Custom Shop’s story is traced in this short documentary using never-before-seen archival imagery and conversations with the eight original master builders.

Special thanks to Fender and all the master builders, past and present, for inviting us into this amazing shop.

 

Press: Flaunt Magazine, Monster Children, Director's Notes

 

 

Credits

Client
Fender

Director
Ross Haines

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Creative Director
Nate Morley

Director of Photography
Chris Zamoscianyk

Cinematography
David Warshauer, Max Ritter, Mark Bame

AC
Ryan Zarate, Corey Sorensen

editor
Andrew Litten

Sound
Dan Hart (Shindig)

Score
Primary Colors

Production
Summerjax

Executive Produucer
Kelly Magrath

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